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| BrainTrust Query: The Fallacies Behind Showrooming Hysteria RetailWire Through a special arrangement, presented here for discussion is an excerpt from an article from the Joel Rubinson on Marketing Research blog. Book authors, trade journal reporters, consulting firms, and influential bloggers can fill marketing teams ... See all stories on this topic » | ||
| Why "Near-Sighted" Marketing Misses the Mark Business 2 Community In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled "Marketing Myopia." When it was republished in 2004, HBR editors said the article, "introduced the most influential marketing idea of the past half century ... See all stories on this topic » | ||
| Did "Call Me Maybe" And Social Media Really Change Music Marketing? iMedia Connection (blog) If anything though, the story in that article isn't about how social media and artists like Carly Rae Jepsen have wreaked havoc on the "old model" of music marketing and promotion, it's about how smart marketers have recognized ways to integrate social ... See all stories on this topic » | ||
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